As every plaintiff attorney knows, the narrative is everything. Whether you’re dealing with complex class action lawsuits, high-profile personal injury cases, or multi-district litigations, the story you tell about your case shapes its outcome. That narrative, however, doesn’t begin the moment you file; it can begin long before.
Read MoreA surprising number of trial lawyers still ask, “Is it really worth it?” when it comes to attending conferences and joining trial lawyer organizations. Between court dates, case prep, depositions, and client meetings, the idea of stepping away—even for a day—can feel indulgent or unnecessary.
But for lawyers who want to build a thriving practice and stay at the top of their game, these spaces are not optional. They’re essential.
Read MoreIn the fast-paced world of news (and generally, in life), timing is everything. As firms compete for attention and client consideration, inserting yourself or your firm into the current news cycle (sometimes referred to as “newsjacking”) can be a powerful strategy—when executed properly. But there's a fine line between being relevant and appearing opportunistic, especially for attorneys.
Read MoreFor many law firms, an in-house marketing team is essential for branding and driving growth. But when it comes to shaping public perception, securing media coverage, and maximizing both client outreach and lead generation opportunities, a PR firm can be the missing piece of the puzzle. The most successful law firms understand that PR and marketing are not competing forces but complementary strategies that can amplify your firm’s impact and accelerate business development.
Read MoreToo often, law firms think of public relations as a reaction to breaking news or a big verdict. But true visibility isn’t built in the heat of the moment; it’s built long before the cameras show up. When firms lack a strong communications foundation, they risk being misquoted, overlooked, or caught off guard.
Read MoreWhen plaintiff attorneys and law firms think about PR, they often picture press releases—one-off announcements about case filings, settlements, or firm updates. While press releases have their place, they are just a small piece of a much larger strategic effort to build credibility and influence public perception.
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