Public relations to obtain more cases and elevate your law firm to the next level.
Why specialized, legal PR matters to your law firm
In today's legal landscape, plaintiffs law firms face an increasingly competitive environment for potential clients. So how can your firm break through the noise and distinguish itself in this crowded marketplace?
RebuttalPR offers legal public relations services tailored to your law firm and your team, creating and executing on a comprehensive strategy that builds your firm's brand and reaches your target audience. By leveraging the media, third-party stakeholders, and increasing your online presence to tell your stories, we can help you navigate today’s competitive landscape and distinguish your firm from others — a multidimensional approach that goes beyond the typical SEO and lead generation tools and instead focuses on building a unique and compelling public image.
Legal PR that tells your law firm’s story
RebuttalPR is the leading public relations firm for plaintiffs law firms. Whether engaging with the media and interest groups or devising digital campaigns, we can help your firm build a strong brand, manage its reputation, engage with the community, and ultimately attract more clients.
Our approach begins with getting to know your team, your expertise, and your priorities. Once we understand and help define your goals, we develop a customized, measurable strategy for success. Our team is nimble enough to focus its time, energy, and resources to maximize your ROI, and specialized enough to make a meaningful impact for your firm.
Importantly, our best partnerships are just that – partnerships. While we take the lead on creating your public relations plan, identifying the key metrics to meet, and executing on the big ideas, the most impressive results come when we serve as partners to advance both your business and justice for your clients.
How we can help you
RebuttalPR has the privilege of working with law firms ranging in size from solo practitioners to firms with hundreds of attorneys and offices across the country. Regardless of the size of your firm, we can provide meaningful results to help your firm grow. We offer a variety of services that are customizable to your team, your work, and your firm. We steer clear of the more “traditional,” gimmicky advertising or marketing tactics and instead focus on grassroot, individualized ways to elevate the reputation and business of your law firm and its leadership in the public arena.
STRATEGY COUNSEL
We bring a wealth of experience and strategic thinking to your operations, based on years of experience working with some of the nation’s leading plaintiffs firms. We can help plan and execute long-term strategies for improving your firm's image and increasing its client base by elevating your expertise publicly. Our team takes a holistic look at your firm – for example, examining major cases that you are currently handling and their key inflection points, as well as types of cases you are seeking to attract – to develop a strategy that will accomplish your main objectives to elevate your firm and drive success inside and outside the courtroom.
BRAND AWARENESS
RebuttalPR can help increase your law firm's and its leadership’s visibility and reputation within the community, leading to more clients who are aware of and trust your services. A well-recognized brand can position your law firm as a go-to resource for the types of cases you handle – whether based on geography, practice area, or other criteria.
content creation
Every story needs a sharp message that can break through the noise. RebuttalPR provides content services including writing press releases, blog posts, marketing materials, award submissions, and other forms of communication. This content can be used to highlight your firm's successes, demonstrate thought leadership in your areas of expertise and interest, and educate potential clients about their rights.
Media & public relations
RebuttalPR has deep relationships with media who cover the legal industry, as well as reporters who cover key practice areas (i.e. health care, tech, auto, climate/environment, sports). We can help your firm tell its story, secure media placements, elevate your brand, and enhance your credibility with the audiences that matter most to you.
MEDIA TRAINING
Preparation is the key ingredient for a successful interview. When it is time for you or your clients to tell your story, we will be there to ensure the message and delivery achieves your objectives.
CRISIS management
In any business, crises can occur. If your firm ever faces a situation that could damage its reputation, such as a high-profile case gone wrong, RebuttalPR can help manage the fallout. We regularly guide law firms through these high-stakes circumstances, managing your public statements and media responses to minimize the potential impact.
ONLINE PRESENCE / DIGITAL
RebuttalPR can help manage your firm's online presence, including its website, social media, and online reputation. Most clients will find you (or learn more about you) through their own online research, underscoring the need for a cohesive and professional image for your firm online that ties together all your brand, media, and thought leadership efforts. We regularly work with a firm’s current vendors to ensure continuity and consistency in messaging and strategy across all platforms and materials.
COMMUNITY ENGAGEMENT
RebuttalPR can facilitate your firm's engagement with partners that will help meet your firm’s objectives – whether in the local community, nationally, or amongst key trial lawyer groups. These goodwill-building efforts can position your firm as a community leader and effective advocate, again enhancing your brand and credibility amongst key audiences.
If you’re interested in learning more about how PR can help elevate your firm’s public image, we would be glad to set up an introductory call.