For many law firms, an in-house marketing team is essential for branding and driving growth. But when it comes to shaping public perception, securing media coverage, and maximizing both client outreach and lead generation opportunities, a PR firm can be the missing piece of the puzzle. The most successful law firms understand that PR and marketing are not competing forces but complementary strategies that can amplify your firm’s impact and accelerate business development.
Read MoreClients today are more discerning than ever. They don’t just respond to flashy billboards or TV commercials—they want to know who their potential lawyer is, what they stand for, and whether they truly have the expertise to handle their specific legal matters.
Read MoreLegal trade coverage often gets overlooked as attorneys can sometimes believe their case is worth coverage from a major news outlet. However, not every case merits such coverage, and more importantly, determining the reason and goals behind your media outreach could lead you to reach out to legal trade coverage instead.
Read MorePublic relations can often be misperceived as little more than "spin"—the art of twisting the truth to suit an agenda. While this stereotype persists, it overlooks the core of what effective PR is about: communicating a compelling, fact-based narrative that informs the audiences you care about most.
Read MoreYou’ve probably heard the old public relations cliché, “All press is good press.” As public relations professionals who specialize in supporting law firms and litigation leaders, we respectfully disagree with this sentiment.
Read MoreFor plaintiffs' attorneys seeking information on landmark verdicts or leadership positions in major litigation, staying ahead of legal trends isn't just helpful—it's essential. These newsletters not only keep you informed of critical developments but also provide valuable insight into what catches reporters' attention, helping you understand what judges, other lawyers (on both sides of the V), and potential clients may be reading.
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