You’ve probably heard the old public relations cliché, “All press is good press.” As public relations professionals who specialize in supporting law firms and litigation leaders, we respectfully disagree with this sentiment.
Read MoreFor plaintiffs' attorneys seeking information on landmark verdicts or leadership positions in major litigation, staying ahead of legal trends isn't just helpful—it's essential. These newsletters not only keep you informed of critical developments but also provide valuable insight into what catches reporters' attention, helping you understand what judges, other lawyers (on both sides of the V), and potential clients may be reading.
Read MorePublic relations (PR) is a strategic investment in your law firm's long-term success. Through targeted media outreach, thought leadership development, and strategic storytelling, PR helps law firms stand out in a crowded market, attract ideal clients, and build a positive reputation in the legal community.
Read MoreMaking smart social media investments has always been essential for law firms. Recent changes to X (formerly Twitter) have prompted many firms to explore alternative platforms. While Bluesky offers some intriguing features, we recommend that most law firms take a cautious, wait-and-see approach.
Read MoreOnline reviews have become a pivotal part of a business’s reputation, and law firms are no exception. For plaintiffs' law firms, where trust and credibility are paramount, online reviews can significantly influence a potential client’s decision-making process when choosing a firm to represent them.
Read MoreIn high-stakes legal battles, engaging a public relations firm early can often make the difference between success and setbacks. Early involvement is critical for setting a foundation that aligns with legal strategy and effectively shapes the public narrative.
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