Your Verdict Is Not That Special
Every plaintiff’s firm loves to tout its big verdicts. Scroll through the websites of any trial firm, and you’ll see a parade of numbers: $10 million, $25 million, $50 million—big, impressive figures meant to wow potential clients.
But here’s the problem: everyone is doing it. And if every law firm claims to have “record-breaking” or “life-changing” results, then how does any of it actually stand out?
“We’ve Had Multiple 8-Figure Verdicts!”
We hear it all the time: law firms approach us and say, “We’ve had multiple 8-figure verdicts!”—as if that alone is supposed to make them special. Here’s a reality check: You are not alone.
There are thousands of seven- and eight-figure verdicts and settlements every year. In 2022 alone, the National Law Journal’s Top 100 Verdicts list included more than 30 cases over $50 million—and those are just the ones that made the list. Even a $100 million verdict barely makes headlines unless the story is compelling.
A $10 million verdict sounds great—until you realize the defense offered $15 million to settle. A $50 million verdict? Impressive… but what if the plaintiff only collects a fraction after appeals? Without context, these numbers are just that: numbers. They don’t tell us if the firm fought harder, strategized better, or made a real difference in someone’s life.
And honestly, does anyone even know what these numbers mean anymore?
Can People Even Tell the Difference?
In an era where billionaires launch themselves into space and tech companies casually toss around trillion-dollar valuations, the average person has lost all sense of scale when it comes to big numbers. $5 million? $50 million? $500 million? It all blurs together.
Here’s what people do understand:
A grieving mother who took on a corporate giant after losing her child.
A whistleblower who risked everything to expose fraud.
A construction worker who finally got justice after being paralyzed on the job.
Clients Don’t Want to Be Just Another Number
Focusing only on verdict amounts doesn’t just make law firms blend together—it can also turn off potential clients. No one wants to feel like they’re just another case in a firm’s highlight reel. People hire lawyers because they want someone who sees them as a person, not as a potential payout. If your marketing is all about the numbers, you risk making future clients wonder: Will they actually care about my case, or just the dollar figure attached to it?
The Story Makes the Difference
A verdict isn’t impressive unless people understand what it means—and that comes from telling a compelling story.
If your marketing strategy begins and ends with a dollar amount, you’re blending in with the noise. Instead, show the struggle, the stakes, and the real impact of your work. That’s what turns potential clients into actual ones.
Because at the end of the day, no one hires a law firm because they saw a number on a website. They hire the firm that made them believe in something bigger.
How RebuttalPR Helps You Stand Out
This is where RebuttalPR comes in. We don’t just slap a verdict amount on a press release and call it a day we craft narratives that make your victories matter.
We take the raw facts of your case and turn them into compelling, emotionally resonant stories that grab attention. We highlight the stakes, the struggle, and the impact—showing not just what your firm won, but why it matters. This makes your wins more than just numbers on a website; they become proof of your firm’s dedication, skill, and willingness to fight for real people.
Through media outreach, strategic messaging, and targeted storytelling, we position your firm as more than just another trial shop with big verdicts. We ensure your cases break through the noise, earning the attention they deserve in a way that attracts both future clients and industry recognition.
At the end of the day, verdicts don’t speak for themselves. Stories do. And RebuttalPR makes sure yours gets heard.