Disney recently made headlines when it tried to shield its liability in a wrongful death lawsuit brought by Jeffrey Piccolo, whose wife died after eating at a Disney World restaurant. After significant public scrutiny, Disney backtracked on its legal strategy. Disney's decision to drop its forced arbitration clause, allowing this case to move forward, is a testament to the growing influence of public opinion on legal strategy and corporate accountability.
Read MoreUnderstanding the difference between paid and earned media is crucial in public relations, especially for law firms and plaintiff-side litigation. Both can play a role in a comprehensive PR strategy by serving unique purposes and offering distinct benefits. Below we share the differences and how RebuttalPR can help you leverage both effectively.
Read MoreToday’s competitive legal landscape demands that law firms are constantly seeking innovative strategies to attract new clients and retain existing ones. Public Relations (PR) plays a pivotal role in helping law firms build a strong reputation, enhance their visibility, and ultimately drive client acquisition. Here’s how PR helps law firms reach more clients.
Read MoreFor law firms, navigating the world of communication requires understanding the subtle yet significant differences between public relations (PR) and marketing. While both disciplines aim to enhance a firm’s visibility and reputation, they do so in distinct ways, each contributing uniquely to the firm's overall growth and client relations. Here's a closer look at how PR and marketing diverge and why PR holds a unique position, especially in plaintiff-side litigation and law firm expansion.
Read MoreIn today's competitive legal landscape, building a strong reputation is crucial for law firms seeking to attract and retain clients. While marketing strategies such as advertising and search engine optimization (SEO) can be helpful with increasing visibility, public relations (PR) can play an even more significant role. When executed strategically, PR effectively complements marketing efforts by boosting a firm's credibility and expanding its reach.
Read MoreLaw firms operating in a competitive legal landscape must distinguish themselves as leaders in their practice areas while effectively reaching potential clients. While in-house marketing departments play a critical role in brand management and client outreach, partnering with a PR firm specializing in the plaintiffs’ bar can provide the complementary strategies needed to elevate a law firm's profile and achieve its overarching goals.
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