Our Work: A Big Firm With Bigger Ambitions
RebuttalPR was hired by a leading personal injury and mass tort law firm to enhance their media presence and thought leadership in specific legal areas. Based in the West with offices nationwide, the firm has over 300 attorneys — with plans to rapidly expand.
This firm sought out RebuttalPR to better establish the firm’s environmental, fire, and mass tort practices through thought leadership and media appearances on these subjects. Examples of this include commenting in the media on emerging wildfires and their possible ignition causes, placing op-eds on these environmental crises, and growing the firm’s presence at important events and through awards.
One of the firm’s main focuses is close relationships with clients in their fire litigation practice and ensuring all the people they represent are regularly updated and aware of case progress. With that in mind, the public relations team along with the in-house marketing team focused on placing pieces in local media in key geographies, holding frequent town halls, and organizing in the community. This resulted in a positive public reputation and increased client acquisition after a devastating fire or other incident.
RebuttalPR aids in producing press releases, coordinating interviews, writing statements and talking points, and media training clients and attorneys who may speak with the media. In the case of fire and environmental litigation, clients have often endured serious losses, so client and attorney connections and rapport are essential.
The public relations team also assists in nominating attorneys for awards and preparing for thought leadership events in the realms of environmental, fire, personal injury, civil rights litigation, and much more. Many of the filings by these practice areas are high profile and of popular interest, so we pitch the complaints to media when filed, which has regularly resulted in extensive media coverage and in turn turbo-charged their client acquisition efforts.