Our Work: Solo Practitioner Seeking a Bigger Platform
RebuttalPR has the privilege of working with an attorney who founded her own firm and has a small team of attorneys and support staff. Her firm’s key practice areas are representing survivors of sexual abuse and assault as well as victims of catastrophic injuries. Our team is tasked with increasing the firm’s visibility and establishing them as a credible authority in their fields.
To accomplish that goal, we regularly pitch our client to news outlets on important issues relevant to her practice, such as high-profile trials involving sexual assault or legislation that would impact the rights of survivors. We also work with her on thought leadership pieces to place in prominent news outlets. Our comprehensive, proactive media strategy regularly results in high-profile media placements in national print outlets and national U.S. broadcast news as well as local and international outlets. Our client has seen firsthand how being included in relevant and timely news coverage — in outlets as varied as The New York Times, Wall Street Journal, Associated Press, USA Today, and ESPN along with regional and trade press — directly leads to increased outreach from plaintiffs seeking representation.
In addition to media relations, our team wrote the content and designed a new custom, bespoke website for this firm. In the first week, the website attracted a plaintiff with a multimillion-dollar claim who specifically cited the website as their reason for retaining our client. We also submit award nominations on their behalf and pitch them for speaking opportunities, which helps increase their recognition and prestige in the legal community. Finally, when our client files newsworthy lawsuits, we manage the entire media rollout, the digital advertising to attract similar clients, and the media relations to increase awareness of the case and our client.
Our team’s dedication and strategic approach have increased our client’s visibility, credibility, and high-impact cases, and we are confident that our services can help other attorneys achieve similar success in their respective fields.