Our Work: Up-and-Coming Firm Focused on the Underserved
RebuttalPR was retained by a new, up and coming law firm focused on representing traditionally underserved communities including women, children, and minorities. Given that the firm had been established less than a year prior to our team being brought on board, our goals were to increase their visibility within the legal space, establish their founding partners as thought leaders, and obtain meaningful media coverage for attracting new clients.
One of the first tasks we undertook for the firm was doing a comprehensive audit of their online presence. We reviewed their website and worked with their digital team to make needed updates to reflect the important work they were doing and improve their search engine ranking. We also built and managed a LinkedIn account for the firm, drafting posts, creating graphics, and posting on a regular basis to keep our client top of mind for referring firms.
The firm’s founding partners were focused on two distinct practice areas that were both beginning to receive media attention. We handled all media relations work for the firm, liaising with reporters and plaintiffs to ensure positive coverage of their cases and new lawsuits they were filing. Our proactive efforts to obtain further media coverage resulted in dozens of media placements, helping establish them as thought leaders in their respective practice areas and leading to a significant increase in outreach from potential clients.